Top 6 Technology Must Haves For Your Business - #2

Posted on January 12, 2008

We talked about the #1 must have technologies previously. Let’s take a look at #2 - Using the right systems and tools.

Many people don’t realise how much faster and how much more efficient they can work if they use the right systems, and the right tools.

Lets take a florist as an example so you can understand this easier.

A florist has a shop selling flowers to their customers. Maybe they have walk-in customers who’s looking flowers for Mother’s day or Valentine’s day. Maybe they have regular customers who buys every other day.

A traditional florist would just sell the flowers, say goodbye, and that’s it. One customer comes in, one customers goes out. If the flowers are fresh, and if the price is good, the customers would probably come back.

Now, lets take a look at a florist who has the right strategy, and use the right tools. What if the florist gives the customer a feedback card to fill in while they are wrapping the flowers. So while the customer is waiting, he or she can write;

their name, email, birthday and anniversary date, and their feedback on the shop.

When the florist is free, or when the shop closes, they can enter all the details of their customer from the feedback card. Let’s say a few weeks has gone by, and the florist managed to get 50 customer list. With that information, the florist can easily email the customers a thank you note, or give an online discount voucher, or wish them a birthday or announce fresh new flowers. Out of that 50 customers, at least some would be impressed because they don’t receive that kind of special attention from other florists. And all this can be done on auto-pilot - automatically!

Now the florist has repeat customers.

You should think what kind of tools and systems that would fit your own business, and apply the same concept.

You would be surprised how easy and how cheap you can get these kind of solutions for. The ROI is worth it. More happy customers, repeat sales and a sustainable business.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.